
Senior Events Manager
Gravity Research is seeking a dynamic and strategic Senior Events Manager to design, lead, and execute a high-impact events program that engages executive-level audiences, strengthens client partnerships, and drives business growth.
Gravity Research, born of National Journal, is a premier custom research and insights organization supporting corporate, association, and nonprofit clients. Our mission is to empower organizations to anticipate risk, spot opportunities, and rationalize reputational concerns against a backdrop of evolving public pressures.
General Description of Position:
The Gravity Research Senior Events Manager will be responsible for co-owning and executing the organization’s event strategy with an overall goal of delivering exceptional experiences and driving revenue for the business. The Senior Events Manager will partner with both revenue and product stakeholders to bring a shared vision to life that serves the team’s overall goals of attracting and retaining prospects and clients and leveraging events as a lead generation tactic.
The Role:
The Senior Events Manager will own the development, coordination, and execution of Gravity Research event logistics with the goal of engaging executive-level prospects and clients and driving partnership value. We run events with formats ranging from intimate salon dinners, to webinars, to in-person and virtual roundtables, to conferences, and more.
This is an integral role on the team with the opportunity to have an impact across the Gravity Research business.
Your responsibilities will include:
Events
Work with business partners across revenue and product to develop a robust, high-value calendar of in-person and virtual events
Collaborate with internal teams on overall events strategy to include conception, development, execution, and follow-up for all experiences
Work with the revenue teams to ensure events serve as a key value driver for client renewal and a lever for prospect engagement
Develop recruitment strategies with compelling messaging and optimal timing, using email marketing and personalized channels to frame language that resonates with target audiences
Develop, manage, and execute detailed event timelines, including communications calendars for individual events
Source and secure venues as well as serve as primary liaison for coordinating logistics for in-person events to facilitate a frictionless event experience for hosts, guests, and venue staff.
Track and manage event budgets, invoices, and post-event financial analysis
Manage in-person events on location as needed. This includes arriving early for set up, providing live event support, and managing post-event activities.
Note: Some US-based travel is required for this role. Will not exceed 20% of time.
Actively monitor progress and keep stakeholders updated; propose contingency plans to bolster registrations based on target attendee numbers
Provide post-event reporting and lessons learned; updating stakeholders on event performance and monitoring industry best practices with the goal of improving our experiences and overall events strategy
Organize post-event data and provide logistical support in coordinating event follow-up to clients and prospects
Own all tracking and reporting for events and regularly communicate progress to event goals, retention data, and event performance results to leadership stakeholders
Continuously refine and develop the events strategy to serve the growing and diverse client base
Marketing
Collaborate with peers on the marketing team, designers, and other internal stakeholders to successfully execute email and social media recruitment, online presence, retention strategies, and follow-up campaigns
Develop compelling marketing-led email outreach to drive interest and registrations for Gravity Research webinars, with effective messaging for promotion and follow-up.
Co-manage external partnerships with key organizations to include negotiating partnership contracts, brokering and coordinating Gravity Research involvement at external events, and more
Qualifications of the Ideal Candidate:
Entrepreneurial spirit, track record of initiative, and ownership of work
Meticulous attention to detail and superior organizational skills
High-energy, demonstrates a sense of urgency, poised under pressure, and understands the importance of the little details and follow-through
Willingness to work outside the strict job description parameters, thinking creatively about how to provide the highest level of client service
Strong project management skills and ability to meet deadlines
Persuasive communication skills and a can-do, positive attitude toward problem-solving
Ability to forge strong relationships with business partners and partnering organizations
Effective negotiation skills and the ability to evaluate ROI on investment
Experience with CRMs and marketing automation software (Salesforce and Marketo/Hubspot preferred)
Highest proficiency with Google Workspace, notably Google Sheets.
Ability to travel and staff events outside of the DC area as needed
Bachelor’s degree and 2+ years of relevant experience
Employment Type: Full-time
Compensation: The salary range for this role is $80,000-$90,000
Location: This job is based in Washington, DC. National Journal will be operating on a hybrid basis, with employees required to be in the office Tuesday, Wednesday, and Thursday.
About Us
Across Gravity Research, generally, the firm looks for three “pillar gifts” in you, and everyone else. In all of us, these are more aspirational than actual, but they are central in our intentions –
Force of Ideas: At the center of Gravity Research’s work are the ideas within our work. We believe that ideas—the good and not—have consequences. Our ultimate objective is to bring rigor, insight, and intellectual honesty to the goal of separating the bad from the good, and giving voice, argument, and flight to maintaining the latter.
Spirit of Generosity: Gravity Research seeks in its ranks a spirit of generosity: a natural disposition in each colleague toward service and selfless conduct. Our writing should be cut from the same cloth—critical on the merits, but informed by charity and forbearance in measuring motive and personal character.
Radical Responsibility: We give our people a lot of responsibility early on, and our top performers embrace it. We believe in holding ourselves and our colleagues accountable, taking ownership over big things, striving for excellence, and celebrating success.
Gravity Research is an Equal Opportunity Employer. We do not discriminate against our applicants because of race, color, religion, sex (including gender identity, sexual orientation, and pregnancy), national origin, age, disability, veteran status, genetic information, or any other status protected by applicable law.